We were delighted to be invited as brand experience panel specialists for the Middle East Event Awards, to be hosted by IRR Middle East on the 21st May at the JW Marriott in Dubai, United Arab Emirates. The prestigious event comprises of 20 categories relating to the event industry. These include; Best Festival, Best Corporate Product or Service Launch, Best Music Event, Outstanding Brand Activation Event, Best Event Design, Best, Event Lighting Design and Best Sound Production to name but a few.
Wavelength will focus on the brand activation award and product / service launch categories. This could be a single event or a series of events and will focus on how a brand has created effective touch points between the brand and existing / potential customers.
PR Manager Josse, IRR Middle East outlines:
“The judging panel consisting of both regionally, and internationally judges, each leaders in their own respective fields are carefully selected and tasked with identifying the innovative, and therefore award winning events.
One of the dedicated panel judges for this year is branding specialist Dr. Darren Coleman. With over a decade of consumer and business-to-business marketing experience, Darren has worked with blue chip companies such as Japan headquartered Nikon Corporation, Wanadoo, Orange and a range of companies across the Middle East. A regular speaker internationally, Darren presents at academic and practitioner conferences on brand and other marketing-related issues. A mine of marketing information and experience, he played a pivotal role in ensuring the award winning submissions for the Middle East EVENT Awards 2014 are of the highest caliber with a particular focus on our product launch, brand activation and brand experience categories.”
Wavelength’s Darren Coleman notes:
“We’ve been working in the Middle East for several years now. It’s a challenging and dynamic environment but one we’re committed to growing our business in. It’s a privilege to be invited to the Middle East Event Awards by IRR Middle East and I’m looking forward to reviewing the submissions.”