Wavelength Launches UK Sepsis Trust Brand

By 1st December 2013News

Each year Wavelength gives five days of its time to good causes as part of our Make Waves initiative.  This year we decided to work more closely and intensively with a particularly important charity, the UK Sepsis Trust. We worked with the UK Sepsis team from brand conception to launch. The project involved spending time with the UK Sepsis Trust team helping them to understand their brand in terms of who they are and what they stand for.  We then proceeded with visual identity development and subsequent digital (web, email etc.) work.

Dr. Ron Daniels, Chair UK Sepsis Trust shares some sobering Sepsis statistics:

“Sepsis is one of the biggest killers worldwide.  In the UK alone, it is responsible for 37,000 deaths every year.  That’s more than bowel cancer, breast cancer and prostrate cancer combined.  If you, or a loved one, developed sepsis you would be 5 times more likely to die than if you had suffered a stroke or heart attack.  Sepsis is a medical emergency – every second counts in saving lives.  For every hour’s delay in getting treatment started, the risk of death increases by nearly 8%.  In the UK, fewer than 1 in 4 sufferers currently receive care within the critical first hour.

The good news?  We can mend this.  By fixing our healthcare system’s response to sepsis, and through heightened awareness, the UK Sepsis Trust sets out to save an extra 12,500 lives every year.

The solution is simple.  It’s about nothing more than simple therapies like antibiotics and intravenous fluids.  We call this package of care the ‘Sepsis 6’, and have shown that it doubles a patient’s chance of survival.  To mend sepsis, we need to ensure that the public and healthcare professionals understand its urgency and what to do about it.  The branding work we’ve completed with Wavelength will certainly help with that.”

Darren Coleman notes:

“Historically, our Make Waves programme tends to focus on workshops that share knowledge with worthy causes but this time around we decided to make an exception and work with the UK Sepsis Trust more intensively.  Not many people know about Sepsis but they really should. It’s a savage and ruthless life-threatening infection.  I’ve no doubt the UK Sepsis Trust team will put our design work to good use in terms of raising awareness and garnering broader political support.”

These and these are some of logo concepts we developed along with business cards, an email template and brand book to boot.

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