Wavelength’s Darren Coleman was recently asked to comment on how brands can explore experiential campaigns by The Marketer Magazine.
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Wavelength’s Darren Coleman was recently asked to comment on how brands can inspire loyalty in the digital age by The Marketer Magazine.
The great management scholar Peter Drucker wrote a half century ago, “A customer rarely buys what a company thinks it is selling him.” What Drucker meant was that customers aren’t buying products but rather are just trying to get jobs done in their lives, and products or more frequently brands help them to do this.
We were delighted to beat off strong competition to win an employer branding project with national recruitment firm Gleeson Recruitment. The project entails defining and developing the Gleeson brand to attract high calibre talent. A smart move in a historically competitive market.
Values are important because they influence beliefs. Beliefs are important because they influence our behaviour. Whether you like it or not branding tries to influence behaviour – buy more, recommend more, go somewhere, etc. The list goes on. So in that respect branding is potentially something of a dark art.
Wavelength have been invited to judge Middle East Event Awards 2015 submissions for the second year running. Submissions from across the Middle East have been made with Wavelength’s Dr. Darren Coleman focusing on the brand experiences, activation and product / service launch categories.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not.
At long last it felt like the right time to introduce a key member of the Wavelength team, Wavey. What better way of doing this than through his very own 2015 calendar that conveys a key brand-related message each month? We’re glad to say Wavey has been a real hit with clients.
It was great to be back at Warwick Manufacturing Group, Warwick University, to deliver our Personal Branding Masterclass for Students. The one-day programme aims to help students define, develop and start to deliver their personal brand in a very supportive, interactive and practical way.