0

Product Launch Marketing and Brand Positioning Executive Training: Dubai, United Arab Emirates

By Wavelength Marketing28th August 2015November 15th, 2016News

For the fourth year running, Wavelength led a four-day product launch and brand positioning session in Dubai for a group of executives from across the Middle East. A broad range of companies attended from both the public and private sectors which made for a super interesting group.

During the training the delegates guided through the principles and best practice associated with product launch and brand positioning.

Delegates from the following organisations attended:

  • First Gulf Bank – United Arab Emirates
  • Nature Care – Saudi Arabia
  • Al Dawaa Medical Services Co Ltd – Saudi Arabia
  • Al Rawabi Dairy Co LLC – United Arab Emirates
  • BUPA Arabia – Saudi Arabia
  • Elm – Saudi Arabia
  • Prime Minister’s Office, Ministry of Cabinet Affairs – United Arab Emirates
  • Sharjah Investment & Development Authority – United Arab Emirates
  • Ajman Municipality – United Arab Emirates

Commenting on the four-day programme, Wavelength’s Darren Coleman notes:

“This was a particularly interesting session given the variety of companies that attended from both the public and private sectors. Historically, this session has been attended by banks, telecoms and fast-moving consumer goods brands, but that was not the case this time.

“Public sector services are sometimes criticised because they are not exposed to competition with the assumption being that complacency sets in. This doesn’t appear to be the case in the UAE. I was really impressed with how focused the public sector employees were on delivering customer-focused services and experiences. The plans which are afoot in Sharjah sound particularly appealing in terms of the more relaxed and natural feel they’re trying to achieve. This will be quite different to developments in the rest of the region and no doubt will appeal to certain segment who seek out such experiences.”

Leave a Reply