In this keynote, which was delivered at Vibe Marketers Fest, Dubai, November 2018, Wavelength’s Darren Coleman provides some practical advice on how you can go about building brand experiences in three simple steps.
The argument being that brand experiences provide a route to your brand retaining relevance.
[As you may have gathered, we were a little late in getting this onto the Wavelength site!]
A big thank you to Sanjay Swamy, Manohar ‘Monty’ Bharwani and the very cool team behind Vibe for inviting me to moderate the first day and speak on the second. What a great bunch for a super cool event. The after-party drinks were also great!
To watch this and other videos please head over to our YouTube channel.
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