We were absolutely delighted to win the contract to deliver an executive education programme for Maybank. The Programme will take several months to design and will be delivered at Maybank’s specialist training Academy just outside in Kuala Lumpur, Malaysia.
“Maybank’s Advanced Marketing Programme Endorsed by The Institute of Leadership & Management” will develop the marketing competence of Maybank’s leading executives who have been hand -picked from across the groups Asia Pacific footprint.
Mr. Mohamed Adam Wee Abdullah, Group Chief Marketing Officer for Maybank notes:
“At Maybank we realise the pivotal role marketing plays in delivering customer value. This is why we have worked in partnership with UK based Wavelength Marketing to design and deliver Maybank’s Advanced Marketing Programme Endorsed by the ILM. The week-long Programme will be delivered during the second half of the year to a select number of carefully chosen executives from across our South East Asian markets.”
“Wavelength has been working in Malaysia and across South East Asia at an executive level for some time now. Their credentials and experience made them an appropriate training solutions partner. The fact that they are also an Institute of Leadership & Management Approved Provider, which means the Programme will be subject to ILM’s quality control and auditing processes, was attractive. This gives the Programme extra kudos and objective integrity. We’re very much looking forward to welcoming the Wavelength team to Kuala Lumpur.”
Reflecting on the contract win, Dr. Darren Coleman, Managing Consultant, Wavelength Marketing outlines
“To win a client of Maybank’s calibre is a pleasure and privilege. Over the last eighteen months we’ve worked closely with key members of Group Marketing and Group Human Capital to design a Programme that meets Maybank’s specific needs.“
“Maybank was very clear they wanted this Programme to act as a reward for their highest performers so senior executives from Malaysia, Singapore, Indonesia and Cambodia will be invited. This will give the group a wonderfully international, dynamic and strategic feel.”
“The Maybank brand and presence in South East Asia is very strong but competition is intensifying from established and challenger brands. This means that they are always looking to develop the marketing competence of their key people to provide a competitive edge.“
Maybank’s Advanced Marketing Programme has been endorsed by the Institute of Leadership & Management, one of the UK’s leading professional bodies.