We’re delighted to announce Price Mistry’s new brand has been launched. Deliverables for the divorce law specialists included a visual identity revamp which was then expressed through a new website, refreshed social channels (Facebook, LinkedIn and Twitter) and a suite of business stationery. The project took twelve months to complete from start to finish.
For a smaller firm this was an unusually detailed project. The project entailed brand ideation, co-creation workshops, visual identity development and testing before moving on to brand activation via digital and traditional media.
Wavelength’s Darren Coleman notes:
“Professional services firms have a tendency to be quite conservative. This means brands in that space can feel similar to competitors because no one wants to take a bold step. From the outset Price Mistry wanted to build a brand shaped around their values of being empathetic, optimistic, principled, commercially focused and decisive. This was a refreshing change and gave us the scope to depart from the sea of blue and dark navy suits that tends to characterise the legal sector.
“I think the nature of business has changed in recent years. People look for a more informal approach so they can relax and be comfortable when doing business. In many ways accountancy and legal firms are still quite formal and I wonder if this puts some clients on edge. With Price Mistry we’ve tried to give the brand a more approachable feel without losing the professional undertones that are expected in that sector.
“Because Price Mistry are a service brand a large part of the project focused on the behavioural side of their experience. This entailed internal brand education and engagement so everyone understood the role they played in bringing the brand to life. Again, Price Mistry embraced our approach and the service design thinking principles we applied were well received, which was very rewarding.”
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