We’re delighted to announce we’ve recently started working with The Edgbaston Priory Club. The project entails conducting extensive qualitative and quantitative insight that will shape brand experience strategy and inform advanced marketing initiatives the Club plans to implement.
Julie O’Hare, Marketing & Communications Manager, Edgbaston Priory Club outlines:
‘Following a major transformation of the Club’s facilities we now want to focus on enhancing the member experience. This is the first comprehensive piece of research we have undertaken with our members and we wanted to get it right.
Dr. Coleman listened, instinctively understood what we wanted to achieve and challenged us in a positive way. The result we believe is a programme of qualitative and quantitative research that will ensure we are not only asking the right kinds of question but also deliver the in-depth analysis needed to inform the member experience we deliver moving forward.‘
Darren Coleman, Managing Consultant, Wavelength Marketing notes:
‘Edgbaston Priory Club is one of the UK’s premier racquets and lifestyle members’ clubs, so it’s a real privilege to name them as a client. Over the past few years the Club has invested heavily in its facilities. This includes a fantastic new international tennis centre, gym and completely remodelled clubhouse.
Edgbaston Priory Club is now turning its attention to the overall experience it delivers. Amongst other things this entails how employee behaviour can support the Club’s desired brand positioning whilst focusing on activities that drive member satisfaction and retention.’