We’re delighted to announce we’ve just started working with Price Mistry, a boutique law firm based in Birmingham, UK. The project will entail brand definition, identity development and testing before we move to brand activation across digital and print media.
Wavelength’s Darren Coleman notes:
“We’ve wanted to work with a law firm for some time but have found it difficult to find organisations that were willing to invest in their brand and buy into our way of thinking. Price Mistry represented a breath of fresh air in both respects. They knew exactly what they wanted the project to deliver and were very receptive to our ideas.”
“The vision Price Mistry have for their business is impressive and I admire the courage they have shown to invest in their brand given this is unchartered water for them. Whilst they’re somewhat smaller than our usual clients we’ll be applying similar principles to those we use with other larger or indeed blue chip clients, albeit in a more focused and targeted way. This more targeted approach to brand definition, development and deliver has worked well with other SMEs.”
“A cursory glance of legal brands shows a sea of black, grey and navy with pictures of suited partners having round table meetings with uncomfortable-looking clients. From day one Price Mistry has been to keen to break the mould and we’re very much looking forward to working with them.“