Blog & News

Imperial College London Brand Strategy Workshop

By | News | No Comments

In partnership with the good folk at IE Design we recently ran a Brand Strategy Masterclass for the Careers Service at Imperial College London. Since fees have been charged for Undergraduate study a far shaper focus has been placed on careers services and employability skills in general. This has resulted in careers and employability teams across the country taking a long hard look at their brands. Imperial College is one such brand.

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Crunch Time for Apple’s Brand?

By | blog | 10 Comments

People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.

At Wavelength we wonder if it’s crunch time for Apple. Recent Wall Street iPhone 5 expectations were not met, brand loyalty is diminishing whilst Samsung’s popularity is increasing.

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Build your brand to find a job

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The University of Warwick recently invited us to write a post on Personal Branding. Employability and employability skills are an important part of Universities’ overall offer now since UK based students had to start paying fees. The blog can be found here but we also wanted to share the content via our blog.

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Wavelength Delivers Product Launch Marketing Exec Training in Kuala Lumpur

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It was good to be back in Malaysia to escape the British weather, eat the local delicacies and most importantly deliver our second Product Launch Marketing programme of the year in Kuala Lumpur. Senior brand, strategy and marketing executives from a range of global blue chip brands. These included Allianz, AIA, Celcom, Maybank, PT Konimex, Abbot Laboratories to name a few.

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