We were recently invited to deliver a talk for UK Trade & Investment (UKTI) on how Wavelength has grown its business in Europe, the Middle East and South East Asia. UKTI is the UK Government department that helps ambitious British businesses develop international markets.
We were absolutely delighted to win the contract to deliver an executive education programme for Maybank. The Programme will take several months to design and will be delivered at Maybank’s specialist training Academy just outside in Kuala Lumpur, Malaysia.
Branding tends to be perceived as a soft, fluffy and elusive craft that lacks scientific rigour. Nothing could be further from the truth.
For the fourth year running, Wavelength led a four-day product launch and brand positioning session in Dubai for a group of executives from across the Middle East. A broad range of companies attended from both the public and private sectors which made for a super interesting group.
An earlier post outlined the important role part of our brain (the limbic system) plays in influencing choice via brand-related feelings recalled from memory. This part of the brain also deals with things like metaphors, intuition and stories.
We’re delighted to announce we’ve recently started working with The Edgbaston Priory Club. The project entails conducting extensive qualitative and quantitative insight that will shape brand experience strategy and inform advanced marketing initiatives the Club plans to implement.
Most marketing executives employ a flawed brand performance model. They agonise over financial metrics like ROI, profit, EBITDA, revenue, etc. These are important but more informed marketers consider employee and brand metrics. Why do they take a more holistic and balanced approach?
We’re delighted to announce we’ve just started working with Price Mistry, a boutique law firm based in Birmingham, UK. The project will entail brand definition, identity development and testing before we move to brand activation across digital and print media.
Brand strategy and more specifically brand building isn’t a piecemeal task. It’s a holistic and integrated process that requires careful thought, planning and organisation-wide engagement.
It was a pleasure to be invited back to the very “Likeable Lithuania” to work with one of the world’s leading laser manufacturers, EKPSLA. EKSPLA designs, manufactures and instals for leading Universities and the likes of NASA and CERN. They’re clearly very sharp.