Crunch Time for Apple’s Brand?

By | blog | 10 Comments

People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.

At Wavelength we wonder if it’s crunch time for Apple. Recent Wall Street iPhone 5 expectations were not met, brand loyalty is diminishing whilst Samsung’s popularity is increasing.

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Build your brand to find a job

By | blog | No Comments

The University of Warwick recently invited us to write a post on Personal Branding. Employability and employability skills are an important part of Universities’ overall offer now since UK based students had to start paying fees. The blog can be found here but we also wanted to share the content via our blog.

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