Our branding projects take us both near and far. This means spending a fair amount of time in hotels. The problem is hotels can feel a little staid, stuffy and the same. On a recent trip to the Philippines The Henry in Cebu City provided a refreshing brand experience shot in the arm.
Audi’s brand is smooth. It’s characterised by cool, product quality, sophistication and more than a pinch of panache. Sure, it can be seem as a little aloof and condescending at times but for the most part it’s highly desirable.
China’s extraordinary economic growth has been characterised by the production of high volume but relatively low value goods for export markets. This has allowed certain industries such as OEM’s (Original Equipment Manufacturers) to flourish but times are changing.
People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.
At Wavelength we wonder if it’s crunch time for Apple. Recent Wall Street iPhone 5 expectations were not met, brand loyalty is diminishing whilst Samsung’s popularity is increasing.
The University of Warwick recently invited us to write a post on Personal Branding. Employability and employability skills are an important part of Universities’ overall offer now since UK based students had to start paying fees. The blog can be found here but we also wanted to share the content via our blog.
At a recent “customer experience” conference in Dubai some interesting and striking comments were made. However, it soon became apparent a broader view on customer experience was required. Customer experience and customer service were frequently confused or used interchangeably