Wavelength Invited to be a panel member for Middle East Event Awards in Dubai

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We were delighted to be invited as brand experience panel specialists for the Middle East Event Awards, to be hosted by IRR Middle East on the 21st May at the JW Marriott in Dubai, United Arab Emirates. The prestigious event comprises of 20 categories relating to the event industry. These include; Best Festival, Best Corporate Product or Service Launch, Best Music Event, Outstanding Brand Activation Event, Best Event Design, Best, Event Lighting Design and Best Sound Production to name but a few.

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Wavelength Launches UK Sepsis Trust Brand

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We were delighted to be invited as brand experience panel specialists for the Middle East Event Awards, to be hosted by IRR Middle East on the 21st May at the JW Marriott in Dubai, United Arab Emirates. The prestigious event comprises of 20 categories relating to the event industry. These include; Best Festival, Best Corporate Product or Service Launch, Best Music Event, Outstanding Brand Activation Event, Best Event Design, Best, Event Lighting Design and Best Sound Production to name but a few.

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Wavelength Delivers Strategic Brand Planning Masterclass in Malaysia

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We were recently invited to run a Strategic Brand Planning session in Kuala Lumpur, Malaysia on 20/21 November 2013. Delegates from Malaysia, Brunei, Sri Lanka and Mozambique attended the two-day executive level session. Brands from a spectrum of interesting industries attended. These included brands operating in financial services, telecoms, power and more were present in the room. The two days were guided by our strategic brand canvas.

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Wavelength Re-runs Successful Product Launch Marketing and Brand Positioning in Dubai

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We were recently invited to run a Strategic Brand Planning session in Kuala Lumpur, Malaysia on 20/21 November 2013. Delegates from Malaysia, Brunei, Sri Lanka and Mozambique attended the two-day executive level session. Brands from a spectrum of interesting industries attended. These included brands operating in financial services, telecoms, power and more were present in the room. The two days were guided by our strategic brand canvas.

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Imperial College London Brand Strategy Workshop

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In partnership with the good folk at IE Design we recently ran a Brand Strategy Masterclass for the Careers Service at Imperial College London. Since fees have been charged for Undergraduate study a far shaper focus has been placed on careers services and employability skills in general. This has resulted in careers and employability teams across the country taking a long hard look at their brands. Imperial College is one such brand.

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Crunch Time for Apple’s Brand?

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People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.

At Wavelength we wonder if it’s crunch time for Apple. Recent Wall Street iPhone 5 expectations were not met, brand loyalty is diminishing whilst Samsung’s popularity is increasing.

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Build your brand to find a job

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The University of Warwick recently invited us to write a post on Personal Branding. Employability and employability skills are an important part of Universities’ overall offer now since UK based students had to start paying fees. The blog can be found here but we also wanted to share the content via our blog.

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