Participants from oil & gas, publishing, liquefied natural gas (LNG) and consulting attended our three-day brand strategy masterclass in Singapore. This intensive and interactive brand strategy training is designed with senior management and executives in mind.
Participants are guided through our proprietary Brand Strategy Canvas during the three-day brand strategy masterclass. The Canvas guides participants, step by step, through the process of understanding, building and managing a brand. At each stage of the Canvas a suite of practical tools and templates are introduced so participants can put the ideas being introduced into action.
This is what some of the participants had to say:
“I attended a 3 Day Branding Masterclass that was taught by Darren Coleman just recently and thoroughly enjoyed the entire session. Darren uses his background as a researcher to provide many clear and useful insights and core knowledge on branding.
He is also a fantastic presenter, and ensured that everyone was constantly engaged and understood the core pillars of branding.
On top of all that, Darren also customized the training to the participants of the group, using content that was relevant to each participant’s field to ensure relevancy. All in all, I have learnt a lot from Darren and would highly recommend to attend his training if you are ever considering it!
Yin Qin Tan, Brand Strategy & Performance, PETRONAS Downstream Corporate Office
“I attended Darren’s 3 Day Masterclass on Branding and found it to be relevant, comprehensive and insightful. Darren’s personal and humorous style helped to make the content easy to absorb, and he was always happy to take questions. I enjoyed the course and left learning more than I thought I would at the start…”
Simon Ang, Corporate Communications Manager, Singapore LNG Corporation
“Great content and helped me understand everything about building a brand”
Janet Gan, Senior Manager, Global Brand Studio, John Wiley & Sons Singapore
Commenting on the session Wavelength’s Darren Coleman notes:
“The Canvas provides an overarching framework participants can use to structure their approach to brand building. It’s a key take away as it provides something participants can refer to at a later date if they want to refresh their memory. Although participants came from quite different industries the importance of core branding principles really shone through. This primarily relates to stakeholder focus, emotion and experiences.”
Learn more about the other brand education programmes Wavelength runs by clicking here.
Photo by Duy Nguyen
>Learn more about our forthcoming Advanced Brand Experience Bootcamps here.