Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Korean by UX Review.
Building Brand Experiences was launched globally (except the USA) on 3rd July 2018, then in the USA on 28th July 2018. WH Smith, Waterstones, Blackwell’s, Target and Foyles all stock the book, in addition to Barnes & Noble.
Amy Joyner, Head of Rights and Licensing at Kogan Page, notes:
“Wavelength Marketing and Kogan Page are delighted to announce that Building Brand Experiences has been licensed for translation into Korean by UX Review. UX Review are a leading UX Design / Graphic Design / Branding / Management agency in Korea and a key licensing partner for Kogan Page. The Korean version of Building Brand Experiences will be available in Spring 2020.”
Darren Coleman, author of Building Brand Experiences, outlines:
“It’s wonderful news that Building Brand Experiences will be translated into Korean. We do a lot of business in South and East Asia but Korea is a market we haven’t been actively involved with yet. My hope is that the Korean version of Building Brand Experiences will enable us to do that.
“I’m also aware that Kogan Page has to invest considerable resources in winning licensing contracts so I’m grateful for their on-going efforts with that.”
Photo by Cait Ellis