Guest post for Brand Strategy Insider: Emotions in B2B branding

By Wavelength Marketing1st October 2018April 5th, 2019blog

Emotion in B2B branding is often overlooked so we were more than happy to write a guest post for our friends at Branding Strategy Insider on the topic.

The post makes a small number of key points:

  • Businesses that sell to other businesses are made of people – and people have emotions
  • It’s important to consider emotion as part of the mechanics of delivering brand experiences
  • Our decisions are primarily driven by the emotions we feel and the limbic system drives this process
  • Some  B2B brands are winning through emotional experiences

The full article can be read in Branding Strategy Insider here.


>Download the first chapter of Building Brand Experiences for FREE here

>Why not buy a copy of Building Brand Experiences by Darren Coleman on Amazon?

>Learn more about the Advanced Brand Experience Bootcamps we’re running in London during 2019 here

>This extract from Building Brand Experiences by Darren Coleman is ©2018 and reproduced with permission from Kogan Page Ltd


Also published on Medium.

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