Easa Saleh Al Gurg Group is a leading conglomerate in the United Arab Emirates with interests predominantly including retail, building and construction, industrial and joint ventures. It was a pleasure to deliver our Marketing Masterclass Series via series of custom online workshops spanning several months.
Alyza Berg, Group Chief Marketing & Communications Officer, Easa Saleh Al Gurg Group notes:
“Darren delivered a series of Marketing Masterclasses for a diverse group of 30 marketing colleagues across our organisation. Darren structured each module with insight, real world examples and most importantly made learning fun.
He encouraged our team to think and identify solutions instead of providing immediate answers. This along with a few other strategic methods differentiated Darren from other trainers we have worked with. It also led to a shift in our marketers thinking.
We have come a long way from the first session and are constantly thinking of how we can compete on the strength of our brands by creating value and not rely on price. I have received fantastic feedback from my colleagues who were part of the Masterclasses – they all loved Darren’s approach and delivery.”
Dr. Darren Coleman, who delivered the workshop outlines:
“Dealing with the Easa Saleh Al Gurg’s was a delight from start to finish. It was a real team effort in terms of designing the course around Easa Saleh Al Gurg’s requirements, working closely with the HR team and then the participants to co-create the sessions.
We covered a broad range of marketing topics with the final output being a brand campaign plan. The plans didn’t disappoint. I was very pleased with the plans that were presented in terms of creativity, quality and practical value.”
This engagement was delivered in partnership with the wonderful Tarina Newcastle and Informa Middle East.