For the first time we took our Brand Strategy Masterclass to the bright lights of Bangkok. Participants from airline, e-commerce & food sectors from Thailand, Malaysia and Indonesia attended the two day session. The smaller group meant we could delve into more of the detail.
It was a pleasure to work through the challenging topic of brand experience delivery with the good folk of Yas Island (home of Abu Dhabi’s Formula 1). Yas Island is owned by Miral Asset Management provides asset management and development services to the government of Abu Dhabi.
We were recently invited to deliver a talk for UK Trade & Investment (UKTI) on how Wavelength has grown its business in Europe, the Middle East and South East Asia. UKTI is the UK Government department that helps ambitious British businesses develop international markets.
We were absolutely delighted to win the contract to deliver an executive education programme for Maybank. The Programme will take several months to design and will be delivered at Maybank’s specialist training Academy just outside in Kuala Lumpur, Malaysia.
For the fourth year running, Wavelength led a four-day product launch and brand positioning session in Dubai for a group of executives from across the Middle East. A broad range of companies attended from both the public and private sectors which made for a super interesting group.
We’re delighted to announce we’ve recently started working with The Edgbaston Priory Club. The project entails conducting extensive qualitative and quantitative insight that will shape brand experience strategy and inform advanced marketing initiatives the Club plans to implement.
We’re delighted to announce we’ve just started working with Price Mistry, a boutique law firm based in Birmingham, UK. The project will entail brand definition, identity development and testing before we move to brand activation across digital and print media.
It was a pleasure to be invited back to the very “Likeable Lithuania” to work with one of the world’s leading laser manufacturers, EKPSLA. EKSPLA designs, manufactures and instals for leading Universities and the likes of NASA and CERN. They’re clearly very sharp.
It was very flattering to be asked by BBC Radio to comment on the University of Warwick’s new logo which has caused quite a stir. Observations, insights and even reference to Madonna’s underwear were made during the interivew. Blimey. Why not listen to the interview here?
We were delighted to beat off strong competition to win an employer branding project with national recruitment firm Gleeson Recruitment. The project entails defining and developing the Gleeson brand to attract high calibre talent. A smart move in a historically competitive market.