Wavelength have been invited to judge Middle East Event Awards 2015 submissions for the second year running. Submissions from across the Middle East have been made with Wavelength’s Dr. Darren Coleman focusing on the brand experiences, activation and product / service launch categories.
At long last it felt like the right time to introduce a key member of the Wavelength team, Wavey. What better way of doing this than through his very own 2015 calendar that conveys a key brand-related message each month? We’re glad to say Wavey has been a real hit with clients.
It was great to be back at Warwick Manufacturing Group, Warwick University, to deliver our Personal Branding Masterclass for Students. The one-day programme aims to help students define, develop and start to deliver their personal brand in a very supportive, interactive and practical way.
It was a lovely to head for the warmer climes of Malaysia to deliver our Product Launch Marketing Masterclass to a group of executives who travelled from across South East Asia and represented PepsiCo, Bank Simpanan Nasional, Celcom, CapitaLand and ValueCap.
It was pleasure to be invited to speak at Cranfield’s award-winning Centre for Design (C4D) on the relationship between brand and the principles of service design. About 30 sprightly postgraduate students attended.
Wavelength’s work in Lithuania recently enjoyed coverage in the national business press. If we’re honest, Lithuanian isn’t our strong point but we’ve been reliably informed by our friends in the very “Likeable Lithuania” the coverage was good.
We’ve recently started to work with the “decidedly British” lifestyle brand StaaG. The brand, founded by two brothers, offers a niche collection of polo shirts and already supplies a number of high-end British polo clubs. Very nice indeed.
It was nice to be back in Dubai to deliver the Successful Product Launch Marketing & Brand Positioning workshop in partnership with Informa for the third year running. This year’s exec level session was held at The Address, Dubai Marina. Super suave.
We were recently invited by University College London to run a branding session as part of their Consulting Skills Programme for PhD students. The session was titled “Building a Brand. Practically.” and was attended by 24 doctoral students.
Our work brings us into contact with some very interesting and intelligent people. Steve Wunker who runs Boston-based New Markets Advisors falls into this category so we’ve asked Steve to write a guest post about brands and jobs they help people get done.