We were delighted to be invited to Dubai, United Arab Emirates to run a four-day executive level workshop on Successful Product Launch Marketing and Brand Positioning in Partnership with IRR Middle East. Delegates from Egypt, Oman, Kuwait, Saudi Arabia and Qatar attended the session.
This made for both a lively and engaging four days of interactive marketing debate given the range of industries that were represented in the room.
Souad Al-Khatib, Assistant Marketing Manager at Al Ahli Bank of Kuwait attended the session.
“I have been on many courses before but with Darren I learned a lot he was well informed about this field and was able to deliver the information to the class. What was interesting is the examples he used and that we all worked in a team which helped us interact. Darren spent quality time in answering and listening to our questions. His answers were informative and convincing. There are many things that I needed to be answered and he sure did so. During breaks he would spend time with us discussing the course and getting to know us.
I am absolutely glad I took this course. I believe that the most important part of learning is to have a teacher that has the patience to understand his students and able to deliver the knowledge to them.”
Commenting on the session, Darren Coleman notes:
“Delivering executive training in the Middle East is quite different to other parts of the world. This is primarily due to sessions lasting for four or five days. This means specific issues can be addressed in more detail than can be achieved in a one or two day session. This helps everyone to really get under the skin of the core issues they’re trying to address at their respective organisations. I have to confess after four days I’m exhausted but the Middle Eastern coffee is free flowing and strong. That keeps me going!”