After the success of the session that we delivered in October 2012 in partnership with IRR Middle East we were only too happy to return and deliver the same programme with updated content that adopted a more robust approach underpinned by statistical insight and relevant case studies.
This year organisations from food, FMCG television, property, places (ports and free trade zones) and telecoms attended from brands such as Etisalat, Dubai Multiple Commodities Centre, Dubai Properties Group, Abu Dhabi Ports Authority, OmanTel and MBC TV.
Commenting on the session, Darren Coleman notes:
“This year the content was changed a little so it was more analytical and statistical. This was something last year’s group warmed to so that feedback was acted upon. Many marketing executives are unaware of the techniques we introduce that can help reduce the risk surrounding segmentation, product design and positioning. It’s very clear senior executives value not only an awareness but use of such methods.”
Here’s a snippet from the end of the session…