Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand. A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow. Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.