It was a pleasure and a privilege to be invited back to deliver a keynote at Professor Philip Kotler’s electronic World Marketing Summit 2022 – with 100m+ participants.
Wavelength Marketing’s Dr. Coleman delivered a pre-recorded keynote titled Building a sustainable brand: Practical advice and insights
Fellow speakers included Professor Philip Kotler, Professor David Aaker, Maruo Porcini, Raja Rajamannar, Rory Sutherland, and Marshall Goldsmith to name a few.
Fahim Kibira, CEO Kotler Impact outlines:
Dr. Darren Coleman has done it again, giving millions of viewers of eWMS 2022 a superb distillation of marketing challenges for sustainability in these difficult times.
Dr. Coleman notes:
“My keynote aimed to broaden brand marketers’ perspective on sustainability by outlining how they can build sustainable brands that enable sustainable economic growth.
Many brand marketers focus on issues relating to the planet and social responsibility in the context of sustainability. Undoubtably, these are important issues, but sustainability needs to encompass more than this to realise its full potential in the context of achieving the United Nations Sustainable Development Goals. My keynote provided practical advice that will help brand marketers think about sustainability in more holistic terms by building sustainable brands that align with the sustainability agenda.”
Details on eWMS can be found here.
Click this link if you would like Darren to speak at a forthcoming event.