We’ve been running our Personal Branding Masterclass at Warwick Manufacturing Group (part of the University of Warwick) for several years, so it was good to be back to run four sessions earlier in the year. Read More
Brand Strategy Masterclass: London (3 Day)
Participants from pharmaceuticals, insurance, regulatory, public transport and gaming attended our three-day Brand Strategy Masterclass in London. This made for an interesting and eventful session that was structured around our proprietary Brand Strategy Canvas. Read More
It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.
The full interview (about six minutes) can be heard below.
Edgbaston Priory Club is one of the UK’s premier lifestyle and racquets members’ clubs, so we were chuffed when they asked us to work on their brand experience with them. The project will span several months and use a number of service design tools to enhance the overall member experience. Both The Edgbaston Priory team and the club’s existing and prospective members will be involved in the project, so it represents a real commitment by Edgbaston Priory Club to enhancing their membership experience. Read More
The bright lights and glamour of Dubai were calling for Wavelength’s 4-Day Product Launch Marketing & Brand Positioning programme in September. The session attracted delegates from Abu Dhabi, Oman, Saudi Arabia, Qatar and Dubai.
There was little time to enjoy the fine food and delights of Singapore as we delivered our 3-Day Advanced Brand Strategy Masterclass to a small but particularly engaging group of brand and marketing executives. Delegates from The Discovery Channel (Singapore), LaFarge (Malaysia) and Security Bank (Philippines) attended the Masterclass.
It was a pleasure to be invited to Ramallah, Palestine to deliver a customised five-day programme on product launch marketing and management for Wataniya Mobile, part of Qatari telecoms firm Ooredoo. Delegates spanned product, technology, communications and customer services. This gave the group more of a strategic and rounded feel than most training we deliver.
Wavelength’s Darren Coleman was invited to outline how B2B services brands can deliver emotionally charged brand experiences at the B2B Conference 2016 CXcellence, London. Brand, experiences and emotion are three areas most B2B brands struggle with, so this was seen as a topic that would hit the spot.
It was nice to work a little closer to home and deliver our intensive 3-day Brand Strategy Masterclass in London. Delegates from Caribbean Airlines, Godiva, Jogos Santa Casa and Holiday Extras came along. They were an intellectually curious, engaging and fun group who were a delight to work with. Good times.
It was nice to escape the UK’s winter chill for the tropical climes of Kuala Lumpur to deliver our Strategic Brand Planning Masterclass. Delegates from Nestle, Petronas, Petroliam Nasional Berhad, Malaysian Central Bank and Ambank attended the two-day exec training session.
The best brands don’t compete based on what they do. They compete based on how they do what they do. This boils down to their brand experience. Savvy brand marketers use customer journey maps to explain the experiences they want to deliver. Are you in that club?
It was great to be back in Singapore to deliver our advanced Brand Strategy Masterclass (3 days). Delegates from the power distribution, marine, security, insurance and prison sectors attended, travelling from the Philippines, Malaysia and Singapore. This made for an interesting, engaging and unique group.
For the second year running we’ve been invited to help the prestigious Edgbaston Priory Club measure its brand experience. Edgbaston Priory Club is Birmingham’s premier private members’ tennis, squash and leisure club, with over 130 years of heritage, so it was a real privilege to be invited back.
We’re delighted to announce Price Mistry’s new brand has been launched. Deliverables for the divorce law specialists included a visual identity revamp which was then expressed through a new website, refreshed social channels (Facebook, LinkedIn and Twitter) and a suite of business stationery. The project took twelve months to complete from start to finish.
It was super nice to be back in the tropical heat of Kuala Lumpur to deliver our two-day Digital Brand Strategy Masterclass. This highly interactive workshop helps participants define and then express their brand through digital platforms in focused, relevant and engaging ways. Read More
The culinary capital of South East Asia was calling, so we were back in Singapore to deliver our three-day Brand Strategy Masterclass. This deep-dive Brand Strategy Masterclass explored a number of advanced brand issues with a fine bunch of delegates from Singapore, Brunei, Vietnam and Bahrain. Read More
We’re carving out something of a niche as services marketing specialists so it was a real pleasure when AlAhli NCB Bank, one of the Middle East’s leading financial institutions, invited us to work with a select number of their marketing high-fliers on product marketing. Read More
Interaction is powerful because it helps strengthen brand associations in memory. The more your customers interact with your brand the stronger the connection between your brand and its category becomes, i.e. increase in synaptic efficacy. This is why ruthless consistency and repetition is key. Coca-Cola and happiness is a classic example.
The divide between theory and practice is often discussed and even disputed in managerial and academic circles, so it was great to be invited by Dr Sally McKechnie to deliver a very practical session on brand experiences to MSc Marketing students at The University of Nottingham Business School.