It was great to be a guest on Michael Yorba’s show – CEO Money. Our chat focused on how c-suite executives can build and measure brand experiences. A pleasure to be on Michael’s show. Our book, Building Brand Experiences, was also well received. Great to see.
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Mandarin (simplified) with Beijing Standway Books Co. Ltd.
It was a pleasure to be invited onto Nick Westergaard’s show, Brand Driven Digital to discuss all things brand experience. The conversation focused on how organisations can build and measure brand experiences with the likes of Virgin Atlantic and Singapore Airlines being cited as leading the way. Nick was also kind enough to give Darren’s book a good old fashioned plug. What a gent.
In our latest blog post, we outline why CMO’s need to move beyond customer experience to embrace brand experiences becuase focusing on the customer is restrictive, value primarily lies in brand whilst brand experiences scale, are emotionally driven and strategic.
This blog post outlines how closer brand and HR alignment can facilitate the delivery of more consistent brand experiences. This is especially important at services brands – where the behavioural element of brand experiences comes into sharper focus. Enjoy.
We’re delighted to announce that The Edgbaston Priory Club, one of the UK’s leading racquets and lifestyle members’ clubs, has decided to work with Wavelength on its member experience – for the fourth year in a row.
It was a pleasure to spend some time with Charlotte Dunsterville, Chief Customer Officer at Sure International learning the role their award-winning employee experience plays at the telecoms brand. Super insightful. This is what Charlotte had to say as part of our Expert Insight series….
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Korean by UX Review.
This blog post provides some practical pointers on how you can measure brand experiences. The key is to obtain employee, brand and performance metrics. This provides a more rounded approach to measurement and will help you take preemptive action before finanical performance goes south.
Understanding your competitors is a key part of brand positioning. You’re probably thinking this is a painfully obvious thing to say. You’re correct. It is. But most organisations define their competitors based on the category they operate in. This can be a dangerous oversimplification.
We’re delighted to announce that Digis Squared, a diversified technology and telecoms services / solutions provider, has appointed Wavelength to develop a new brand identity then express this through a variety of brand assets.
It was great to be back at Warwick Manufacturing Group to deliver our Personal Branding Masterclass for Students – for the third and fourth time in 2018. Based on our Personal Branding for Executives Masterclass, the student-focused flavour aims to help students enhance their employability via their personal brands.
As part of a competitive three-way pitch process, Wavelength was recently appointed by Wallace Robinson & Morgan to design and build their new website. Wallace Robinson & Morgan is an independent law firm that was established in 1855. They’re based in Solihull, West Midlands and offer a comprehensive suite of legal services to B2B and B2C clients across the UK.
For the second time in a month Dubai was calling. This time around it was to deliver our three-day Brand Strategy Masterclass to participants that had travelled from as far afield as China and Vietnam. Good times.
Nottingham University Business School is one of the most respected business schools in the UK and beyond so Wavelength’s Darren Coleman was chuffed when he was invited to deliver talks to the MSc and Executive MBA students.
We’re delighted to announce that Wavelength’s Dr. Darren Coleman has been invited to deliver a talk at Vibe Marketers Fest in Dubai this November – and he’s also been asked to chair the first day for good measure. Prior to Vibe Darren was asked to share some views on brand experiences. This is what he had to say….
The glitz and glamour of Dubai were calling as participants from healthcare, gaming, property, pharmaceuticals, financial services, food and the public sector attended our Product Launch Marketing & Brand Positioning. Participants travelled from across the United Arab Emirates, Bahrain and Ghana.
Brand essence seems to have gone out of fashion. It feels like it’s been replaced and even upstaged by the ever-popular brand purpose. But brand essence is a powerful brand asset that shouldn’t be overlooked. This post shows why brand essence has the potential to help you scale your brands in existing markets and beyond.
While we spend our days at Emirates NBD trying to make our customers’ lives easier, marketing is becoming anything but. Caught between revenues that are hard to find, elusive budgets and ever more demanding customer expectations, the rules of the game refuse to sit still. Furthermore, brands are competing harder than ever to be heard, understood and loved by their audiences.
Brands operate at a perceptive level. They create appeal, draw customers in, generate demand and plant expectations in customers’ minds that are largely driven through the promises made by the brand. The purpose of customer experience management is to make sure the organization can deliver on that promise.