brand values

Why your brand needs values

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When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.

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brand values

Defining great values: Five things you need to do

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A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand values simply don’t work. All is not lost. Executives that do a good job of creating great brand values articulate values that are unique, specific, active, deliberate and balanced. This post will show you how to do the same.

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Clearwater International Appoints Wavelength for Internal Brand Engagement Project

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We’re delighted to announce that Clearwater International has appointed Wavelength to work on an internal brand engagement project. Clearwater International is a corporate finance house that offers a suite of advisory services including mergers and acquisitions (M&A), company sales management buy-outs (MBOs) and fundraising. They employ 200 people in 15 offices around the world with deals in excess of €50bn to date.

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Wavelength’s founder Publishes Brand Experiences Book

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Dr. Darren Coleman, Founder and Managing Consultant of Birmingham-based branding agency Wavelength Marketing, has published a book on branding with specialist publisher Kogan Page. Titled Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, the book will be launched globally (except the USA) on 3rd July, then in the USA on 28th July. The likes of WH Smith, Waterstones, Blackwell’s, Foyles in addition to Barnes & Noble will stock the book.
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BBC Radio 2 Interview: Simon Mayo Show (June 2017)

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It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.

The full interview (about six minutes) can be heard below.

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Edgbaston Priory Club

Wavelength helps Edgbaston Priory Club fine-tune its brand experience

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Edgbaston Priory Club is one of the UK’s premier lifestyle and racquets members’ clubs, so we were chuffed when they asked us to work on their brand experience with them.  The project will span several months and use a number of service design tools to enhance the overall member experience. Both The Edgbaston Priory team and the club’s existing and prospective members will be involved in the project, so it represents a real commitment by Edgbaston Priory Club to enhancing their membership experience. Read More

product marketing training

Product Launch Marketing and Management: Wataniya Mobile Palestine

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It was a pleasure to be invited to Ramallah, Palestine to deliver a customised five-day programme on product launch marketing and management for Wataniya Mobile, part of Qatari telecoms firm Ooredoo. Delegates spanned product, technology, communications and customer services. This gave the group more of a strategic and rounded feel than most training we deliver.

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