BBC Radio 2 Interview: Simon Mayo Show (June 2017)

By | News | No Comments

It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.

The full interview (about six minutes) can be heard below.

Read More

Wavelength helps Edgbaston Priory Club fine-tune its brand experience

By | News | No Comments

Edgbaston Priory Club is one of the UK’s premier lifestyle and racquets members’ clubs, so we were chuffed when they asked us to work on their brand experience with them.  The project will span several months and use a number of service design tools to enhance the overall member experience. Both The Edgbaston Priory team and the club’s existing and prospective members will be involved in the project, so it represents a real commitment by Edgbaston Priory Club to enhancing their membership experience.

Read More

product marketing training

Product Launch Marketing and Management: Wataniya Mobile Palestine

By | News | No Comments

It was a pleasure to be invited to Ramallah, Palestine to deliver a customised five-day programme on product launch marketing and management for Wataniya Mobile, part of Qatari telecoms firm Ooredoo. Delegates spanned product, technology, communications and customer services. This gave the group more of a strategic and rounded feel than most training we deliver.

Read More
brand strategy masterclass london

3-Day Brand Strategy Masterclass: London

By | News | No Comments

It was nice to work a little closer to home and deliver our intensive 3-day Brand Strategy Masterclass in London. Delegates from Caribbean Airlines, Godiva, Jogos Santa Casa and Holiday Extras came along. They were an intellectually curious, engaging and fun group who were a delight to work with. Good times.

Read More
visual identity

Wavelength Rebrands Birmingham-based Boutique Law Firm

By | News | No Comments

We’re delighted to announce Price Mistry’s new brand has been launched. Deliverables for the divorce law specialists included a visual identity revamp which was then expressed through a new website, refreshed social channels (Facebook, LinkedIn and Twitter) and a suite of business stationery. The project took twelve months to complete from start to finish.

Read More

Sign up for Brand Bytes, Wavelength's newsletter