Dr. Darren Coleman, Founder and Managing Consultant of Birmingham-based branding agency Wavelength Marketing, has published a book on branding with specialist publisher Kogan Page. Titled Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, the book will be launched globally (except the USA) on 3rd July, then in the USA on 28th July. The likes of WH Smith, Waterstones, Blackwell’s, Foyles in addition to Barnes & Noble will stock the book.
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We’re delighted to announce that Clearwater International has appointed Wavelength to work on an internal brand engagement project. Clearwater International is a corporate finance house that offers a suite of advisory services including mergers and acquisitions (M&A), company sales management buy-outs (MBOs) and fundraising. They employ 200 people in 15 offices around the world with deals in excess of €50bn to date.
A wonderfully international group from the United States, Saudi Arabia and the Netherlands attended our three-day Branding Masterclass in London. The Masterclass is aimed squarely at senior executives who want to acquire advanced branding knowledge so they can lead their brand experience building efforts with greater confidence and conviction.
Leading telecoms company Ooredoo Oman recently invited Wavelength to deliver an advanced marketing strategy training programme in Muscat – and what a pleasure it was.
For the third year running we’ve been invited to obtain and analyse member experience metrics at Edgbaston Priory Club, one of the UK’s leading lifestyle and racquets private members clubs.
It was a pleasure to be back at Nottingham University Business School to deliver a session on customer centricity for their Executive MBA students.
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Brand Strategy Masterclass: London (3 Day)
Participants from pharmaceuticals, insurance, regulatory, public transport and gaming attended our three-day Brand Strategy Masterclass in London. This made for an interesting and eventful session that was structured around our proprietary Brand Strategy Canvas. Read More
We’ve been running our Personal Branding Masterclass at Warwick Manufacturing Group (part of the University of Warwick) for several years, so it was good to be back to run four sessions earlier in the year. Read More
It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.
The full interview (about six minutes) can be heard below.
Edgbaston Priory Club is one of the UK’s premier lifestyle and racquets members’ clubs, so we were chuffed when they asked us to work on their brand experience with them. The project will span several months and use a number of service design tools to enhance the overall member experience. Both The Edgbaston Priory team and the club’s existing and prospective members will be involved in the project, so it represents a real commitment by Edgbaston Priory Club to enhancing their membership experience. Read More
Kogan Page has teamed up with Wavelength’s Darren Coleman to publish a book on brand experiences. “Building Brand Experiences: A Practical Guide to Retaining Brand Relevance” has been written with senior executives in mind and will have global distribution with a launch date of 3rd July 2018.
The bright lights and glamour of Dubai were calling for Wavelength’s 4-Day Product Launch Marketing & Brand Positioning programme in September. The session attracted delegates from Abu Dhabi, Oman, Saudi Arabia, Qatar and Dubai.
There was little time to enjoy the fine food and delights of Singapore as we delivered our 3-Day Advanced Brand Strategy Masterclass to a small but particularly engaging group of brand and marketing executives. Delegates from The Discovery Channel (Singapore), LaFarge (Malaysia) and Security Bank (Philippines) attended the Masterclass.
It was a pleasure to be invited to Ramallah, Palestine to deliver a customised five-day programme on product launch marketing and management for Wataniya Mobile, part of Qatari telecoms firm Ooredoo. Delegates spanned product, technology, communications and customer services. This gave the group more of a strategic and rounded feel than most training we deliver.
Wavelength’s Darren Coleman was invited to outline how B2B services brands can deliver emotionally charged brand experiences at the B2B Conference 2016 CXcellence, London. Brand, experiences and emotion are three areas most B2B brands struggle with, so this was seen as a topic that would hit the spot.
It was nice to work a little closer to home and deliver our intensive 3-day Brand Strategy Masterclass in London. Delegates from Caribbean Airlines, Godiva, Jogos Santa Casa and Holiday Extras came along. They were an intellectually curious, engaging and fun group who were a delight to work with. Good times.
It was nice to escape the UK’s winter chill for the tropical climes of Kuala Lumpur to deliver our Strategic Brand Planning Masterclass. Delegates from Nestle, Petronas, Petroliam Nasional Berhad, Malaysian Central Bank and Ambank attended the two-day exec training session.
The best brands don’t compete based on what they do. They compete based on how they do what they do. This boils down to their brand experience. Savvy brand marketers use customer journey maps to explain the experiences they want to deliver. Are you in that club?
It was great to be back in Singapore to deliver our advanced Brand Strategy Masterclass (3 days). Delegates from the power distribution, marine, security, insurance and prison sectors attended, travelling from the Philippines, Malaysia and Singapore. This made for an interesting, engaging and unique group.
For the second year running we’ve been invited to help the prestigious Edgbaston Priory Club measure its brand experience. Edgbaston Priory Club is Birmingham’s premier private members’ tennis, squash and leisure club, with over 130 years of heritage, so it was a real privilege to be invited back.