The best brands don’t compete based on what they do. They compete based on how they do what they do. This boils down to their brand experience. Savvy brand marketers use customer journey maps to explain the experiences they want to deliver. Are you in that club?
It was great to be back in Singapore to deliver our advanced Brand Strategy Masterclass (3 days). Delegates from the power distribution, marine, security, insurance and prison sectors attended, travelling from the Philippines, Malaysia and Singapore. This made for an interesting, engaging and unique group.
For the second year running we’ve been invited to help the prestigious Edgbaston Priory Club measure its brand experience. Edgbaston Priory Club is Birmingham’s premier private members’ tennis, squash and leisure club, with over 130 years of heritage, so it was a real privilege to be invited back.
We’re delighted to announce Price Mistry’s new brand has been launched. Deliverables for the divorce law specialists included a visual identity revamp which was then expressed through a new website, refreshed social channels (Facebook, LinkedIn and Twitter) and a suite of business stationery. The project took twelve months to complete from start to finish.
It was super nice to be back in the tropical heat of Kuala Lumpur to deliver our two-day Digital Brand Strategy Masterclass. This highly interactive workshop helps participants define and then express their brand through digital platforms in focused, relevant and engaging ways. Read More
The culinary capital of South East Asia was calling, so we were back in Singapore to deliver our three-day Brand Strategy Masterclass. This deep-dive Brand Strategy Masterclass explored a number of advanced brand issues with a fine bunch of delegates from Singapore, Brunei, Vietnam and Bahrain. Read More
We’re carving out something of a niche as services marketing specialists so it was a real pleasure when AlAhli NCB Bank, one of the Middle East’s leading financial institutions, invited us to work with a select number of their marketing high-fliers on product marketing. Read More
Interaction is powerful because it helps strengthen brand associations in memory. The more your customers interact with your brand the stronger the connection between your brand and its category becomes, i.e. increase in synaptic efficacy. This is why ruthless consistency and repetition is key. Coca-Cola and happiness is a classic example.
The divide between theory and practice is often discussed and even disputed in managerial and academic circles, so it was great to be invited by Dr Sally McKechnie to deliver a very practical session on brand experiences to MSc Marketing students at The University of Nottingham Business School.
On the back of delivering our Advanced Marketing Programme for Maybank we were invited to deliver a talk to Maybank’s executive and senior management team in Kuala Lumpur, Malaysia. The talk focused on how to build emotionally charged brand experiences in the banking sector.
It’s been a while since we were in the Kingdom of Saudi Arabia with BUPA so it was a pleasure to spend time with the management team of Saudi Telecom Company (STC) working on a range of strategic marketing issues encompassing customer profiling, brand experiences, customer lifetime value and marketing metrics.
For the first time we took our Brand Strategy Masterclass to the bright lights of Bangkok. Participants from airline, e-commerce & food sectors from Thailand, Malaysia and Indonesia attended the two day session. The smaller group meant we could delve into more of the detail.
It was a pleasure to work through the challenging topic of brand experience delivery with the good folk of Yas Island (home of Abu Dhabi’s Formula 1). Yas Island is owned by Miral Asset Management provides asset management and development services to the government of Abu Dhabi.
We were recently invited to deliver a talk for UK Trade & Investment (UKTI) on how Wavelength has grown its business in Europe, the Middle East and South East Asia. UKTI is the UK Government department that helps ambitious British businesses develop international markets.
We were absolutely delighted to win the contract to deliver an executive education programme for Maybank. The Programme will take several months to design and will be delivered at Maybank’s specialist training Academy just outside in Kuala Lumpur, Malaysia.
Branding tends to be perceived as a soft, fluffy and elusive craft that lacks scientific rigour. Nothing could be further from the truth.
For the fourth year running, Wavelength led a four-day product launch and brand positioning session in Dubai for a group of executives from across the Middle East. A broad range of companies attended from both the public and private sectors which made for a super interesting group.