In 5 years the UK Sepsis Trust has grown into an established national charity with professional and celebrity support, coupled with influence in Westminster (the home of the UK Parliament) and Whitehall (where the UK’s Civil Service leadership is based). Read More
In our latest blog post, we outline why CMO’s need to move beyond customer experience to embrace brand experiences because focusing on the customer is restrictive, value primarily lies in brand whilst brand experiences scale, are emotionally driven and strategic.
This blog post outlines how closer brand and HR alignment can facilitate the delivery of more consistent brand experiences. This is especially important at services brands – where the behavioural element of brand experiences comes into sharper focus. Enjoy.
We’re delighted to announce that The Edgbaston Priory Club, one of the UK’s leading racquets and lifestyle members’ clubs, has decided to work with Wavelength on its member experience – for the fourth year in a row.
It was a pleasure to spend some time with Charlotte Dunsterville, Chief Customer Officer at Sure International learning the role their award-winning employee experience plays at the telecoms brand. Super insightful. This is what Charlotte had to say as part of our Expert Insight series….
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Korean by UX Review.
This blog post provides some practical pointers on how you can measure brand experiences. The key is to obtain employee, brand and performance metrics. This provides a more rounded approach to measurement and will help you take preemptive action before finanical performance goes south.
Understanding your competitors is a key part of brand positioning. You’re probably thinking this is a painfully obvious thing to say. You’re correct. It is. But most organisations define their competitors based on the category they operate in. This can be a dangerous oversimplification.
We’re delighted to announce that Digis Squared, a diversified technology and telecoms services / solutions provider, has appointed Wavelength to develop a new brand identity then express this through a variety of brand assets.
Shababiah is a product brand of Ooredoo Oman, targeted at the youth segment in the telecommunications market. The aim was to create a product that inspires Oman’s youth, a generation immune to traditional marketing.