It was very good of Nottingham University to give our recently published book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, some coverage on their Business School Alumni website.
We’re delighted to announce that Clearwater International has appointed Wavelength to work on an internal brand engagement project. Clearwater International is a corporate finance house that offers a suite of advisory services including mergers and acquisitions (M&A), company sales management buy-outs (MBOs) and fundraising. They employ 200 people in 15 offices around the world with deals in excess of €50bn to date.
Dr. Darren Coleman, Founder and Managing Consultant of Birmingham-based branding agency Wavelength Marketing, has published a book on branding with specialist publisher Kogan Page. Titled Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, the book will be launched globally (except the USA) on 3rd July, then in the USA on 28th July. The likes of WH Smith, Waterstones, Blackwell’s, Foyles in addition to Barnes & Noble will stock the book.
A wonderfully international group from the United States, Saudi Arabia and the Netherlands attended our three-day Branding Masterclass in London. The Masterclass is aimed squarely at senior executives who want to acquire advanced branding knowledge so they can lead their brand experience building efforts with greater confidence and conviction.
Leading telecoms company Ooredoo Oman recently invited Wavelength to deliver an advanced marketing strategy training programme in Muscat – and what a pleasure it was.
For the third year running we’ve been invited to obtain and analyse member experience metrics at Edgbaston Priory Club, one of the UK’s leading lifestyle and racquets private members clubs.
It was a pleasure to be back at Nottingham University Business School to deliver a session on customer centricity for their Executive MBA students.
Brand Strategy Masterclass: London (3 Day)
Participants from pharmaceuticals, insurance, regulatory, public transport and gaming attended our three-day Brand Strategy Masterclass in London. This made for an interesting and eventful session that was structured around our proprietary Brand Strategy Canvas. Read More
We’ve been running our Personal Branding Masterclass at Warwick Manufacturing Group (part of the University of Warwick) for several years, so it was good to be back to run four sessions earlier in the year. Read More
It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.
The full interview (about six minutes) can be heard below.