We’re pleased to announce we’ve signed a deal with Core Learning Services to distribute our online brand education programmes. This will be achieved via Core Learning’s catalogue (Course-Source) and its established network of distribution partners around the globe.
We’re delighted to announce our initial suite of e-learning brand education programmes has gone live. Based on extensive client research, brand growth and brand strategy were identified as priorities so provided the focus for our initial product launch. The programmes range from 15 mins to five hours of instructor-led content.
It was good to be back in Lithuania delivering a two-day brand strategy course at ISM University of Management and Economics to senior execs from the likes of Google, Circle K and Vision Express.
Read More
The BEEAH Group is a diverse group of companies that has ambitious plans to grow beyond its origins in waste management. Enabling their employees to build brands is a key part of this so they invited Wavelength’s Dr. Darren Coleman to deliver a custom course on the topic.
Read More
FUJIFILM recently acquired Hitachi’s Diagnostic Imaging-related business to accelerate the growth of its healthcare business. This creates several opportunities for growth but it also brings some challenges. Engaging and aligning all employees with the brand and delivering brand experiences at scale are possible challenges. Dr. Coleman was invited to deliver a keynote relating to brand experiences to FUJIFILM Healthcare Europe’s team.
Read More
Professor Philip Kotler is one of, if not the biggest name in marketing. It was an absolute privilege for Wavelength’s Darren Coleman to be invited to speak at eWMS. The 2021 theme was “Hello Tomorrow. Building The Next New Normal”. Speakers included Presidents, Prime Ministers, Ministers and senior executives from around the globe. The event attracted just over 41million views. The reach was mind boggling.
If someone works in the events industry it’s highly likely they’d attend IBTM World or will have attended at some point. It’s a huge event for the events industry. It was a pleasure and privilege for our very own Dr. Darren Coleman to be invited to deliver a keynote, mischievously titled, “To win through brand experiences…don’t focus on experiences”
Read More
It was great to be back at the University of Nottingham to deliver focused on helping students understand their target customer. The group was from Nottingham’s Executive MBA cohort so there was some experienced managers and marketers in the room. This made for some lively debate and discussion that enriched the session.
Read More
In two consecutive half-day workshops the MSc Strategy Marketing students from Cranfield School of Management learned how to build brand experiences. The tangible output was for the groups in each session to develop a customer journey map that brought their chosen brand to life.
Read More
Fifteen Seconds is one of those events that keynote speakers love to attend. It’s positioned as an event for curious minds. General themes/streams are suggested. Beyond that, the keynote speaker is free to choose their title/topic. Fifteen Seconds 2021 was held in person, but it was early days for post COVID-19 travel, so Wavelength’s Dr. Coleman delivered a pre-recorded keynote that was delivered on the big screen.
Read More