Blog & News

goody saudi arabia brand

Brand-Driven Growth at Goody Foods (Saudi Arabia)

By | News | No Comments

Goody Foods is one of the Middle East’s leading fast-moving consumer goods companies. Working closely with Wavelength, a four-day brand-driven growth programme was delivered to the senior brand team in Jeddah. The Brief was very clear. Goody wanted to co-create a consolidated framework that would guide, structure and propel brand-driven growth. Read More

product development product launch financial services

Product Development and Launch Training at Saudi Arabian Bank

By | News | No Comments
[Spoiler alert: The client name cannot be divulged for confidentiality reasons.] The goal of the three-day product development and launch training was to facilitate a more effective approach to product development and launch. This was achieved by encouraging senior management participants to embrace a more scientific and holistic approach to developing and launching new products. Read More