Blog & News

BBC Radio 2 Interview: Simon Mayo Show (June 2017)

By | News | No Comments

It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.

The full interview (about six minutes) can be heard below.

Read More

Edgbaston Priory Club

Wavelength helps Edgbaston Priory Club fine-tune its brand experience

By | News | No Comments

Edgbaston Priory Club is one of the UK’s premier lifestyle and racquets members’ clubs, so we were chuffed when they asked us to work on their brand experience with them.  The project will span several months and use a number of service design tools to enhance the overall member experience. Both The Edgbaston Priory team and the club’s existing and prospective members will be involved in the project, so it represents a real commitment by Edgbaston Priory Club to enhancing their membership experience. Read More