Wavelength’s Darren Coleman recently co-authored an article with Dr. Erich Joachimsthaler for WARC that outlined the initial steps required to build a platform brand.
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LOGIN is the biggest innovation festival in the Baltics so it was a pleasure for Wavelength’s Darren Coleman to be invited for a fireside chat – without a fire or dram of whiskey in sight.
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The theme of eWMS 2021 is: Hello Tomorrow, “building the next new normal.” Darren’s keynote, titled, “Winning through brand experiences in the (not so) new normal: Practical advice” and will be part of the global event running 6-7 November 2021.
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In this interview conducted by Jūratė Žuolytė for M360, Wavelength’s Darren Coleman, the topics of brand values, brand performance, the importance of brand communities – and much more were discussed. The interview is in Lithuanian…..
As part of their studies, Full Time MBA students at Nottingham learn to place the target customer at the heart of their marketing strategy. This highly interactive virtual session aimed to help them do that by considering the topics of customer profiling, emotion and jobs to be done thinking.
The CII’s Marketing Leadership Summit is an invite-only event attended by India and Asia Pacific’s leading marketing executives, so it was a pleasure and privilege for Wavelength’s Darren Coleman to be invited to deliver a keynote on brand-driven growth.
COVID-19 has increased the pace of digital transformation at many brands, but the importance of employees should not be overlooked as part of the process – especially when it comes to internal communications. This was the key point Darren made in his keynote: Digital internal communications and COVID-19: Don’t throw the baby out with the bathwater.
Brand Week Istanbul is a very well-respected brand marketing event in branding circles and beyond, so Wavelength’s Darren Coleman was chuffed when the organisers invited him along to deliver a keynote, titled Brands as a platform for growth: Practical advice during times of COVID-19.
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COVID-19 is presenting senior marketers with complex and ever-changing marketing challenges. LiMA kindly invited Wavelength’s Dr. Darren Coleman to deliver a virtual keynote, Competing through brand experiences: Three steps for success during times of COVID-19, to help senior marketers address some of these challenges.
It was a pleasure to deliver a virtual session on Understanding Your Target Customer to the fine folks on Nottingham University’s Executive MBA. During the session the students applied a number of practical tools and templates that would help them understand their target customer in more depth.