In this interview conducted by Jūratė Žuolytė for M360, Wavelength’s Darren Coleman, the topics of brand values, brand performance, the importance of brand communities – and much more were discussed. The interview is in Lithuanian…..
As part of their studies, Full Time MBA students at Nottingham learn to place the target customer at the heart of their marketing strategy. This highly interactive virtual session aimed to help them do that by considering the topics of customer profiling, emotion and jobs to be done thinking.
The CII’s Marketing Leadership Summit is an invite-only event attended by India and Asia Pacific’s leading marketing executives, so it was a pleasure and privilege for Wavelength’s Darren Coleman to be invited to deliver a keynote on brand-driven growth.
COVID-19 has increased the pace of digital transformation at many brands, but the importance of employees should not be overlooked as part of the process – especially when it comes to internal communications. This was the key point Darren made in his keynote: Digital internal communications and COVID-19: Don’t throw the baby out with the bathwater.
Brand Week Istanbul is a very well-respected brand marketing event in branding circles and beyond, so Wavelength’s Darren Coleman was chuffed when the organisers invited him along to deliver a keynote, titled Brands as a platform for growth: Practical advice during times of COVID-19.
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COVID-19 is presenting senior marketers with complex and ever-changing marketing challenges. LiMA kindly invited Wavelength’s Dr. Darren Coleman to deliver a virtual keynote, Competing through brand experiences: Three steps for success during times of COVID-19, to help senior marketers address some of these challenges.
It was a pleasure to deliver a virtual session on Understanding Your Target Customer to the fine folks on Nottingham University’s Executive MBA. During the session the students applied a number of practical tools and templates that would help them understand their target customer in more depth.
It was a real treat to deliver two virtual sessions on brand, emotion and brand experiences at Cranfield School of Management to the MSc Strategic Marketing students. The sessions helped students understand the value of brand, emotion and brand experiences in practical terms. The final output was a customer journey map based on a project Wavelength completed in the Middle East (NB: Client confidentiality was retained).
This executive education programme was custom-designed for Jamjoom Pharma’s senior marketing team with an emphasis on product, brand and experiences. The programme was delivered over a six-week period via weekly three-hour online sessions. The tangible output was a product strategy and brand plan which the group shared via group presentations during the final session.
We’re delighted to announce that Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page, 2018) has been published into Korean by UX Review.
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