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Wavelength wins competitive pitch for Wallace Robinson & Morgan web work.

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As part of a competitive three-way pitch process, Wavelength was recently appointed by Wallace Robinson & Morgan to design and build their new website. Wallace Robinson & Morgan is an independent law firm that was established in 1855. They’re based in Solihull, West Midlands and offer a comprehensive suite of legal services to B2B and B2C clients across the UK.

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Guest Post: How digital experiences helped Emirates NBD build a $3.4 billion financial services brand

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While we spend our days at Emirates NBD trying to make our customers’ lives easier, marketing is becoming anything but. Caught between revenues that are hard to find, elusive budgets and ever more demanding customer expectations, the rules of the game refuse to sit still. Furthermore, brands are competing harder than ever to be heard, understood and loved by their audiences.

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Guest Post: How Turkish Airlines used social media and sports personalities to build engaging brand experiences

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To successfully integrate digital channels into the overall brand experience, marketers need to understand which channels and what type of content perform. According to a McKinsey (2014) report, 7 over the next five years, digital advertising will be the fastest-growing advertising segment, with projected compound annual increases to 2018 of 15.1 per cent, compared with 5 per cent for TV (including advertising, out-of-home advertising and cinema).

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